Online Marketing with Empower Network

 The Three C’s of Online Marketing with Empower Network

Online Marketing ….. with Empower Network

A lot of people think that Online Marketing is a myth …. that is definitely not the case. Here’s another thing …..

Most people think that Empower Network is just a $25 Viral Blogging System ….. it’s actually much much BIGGER than that if you want it to be.  It can be your total online marketing business in a box.

What they don’t realise is that Empower Network offers a wide variety of Online  Marketing training products, to help you become a master of the “3 C’s of Online Marketing“.
What are the 3 C’s Of Online Marketing?

    * Create Traffic
    * Capture Leads
    * Convert Sales

So if you are considering whether or not you should join Empower Network, one of the first things you should do is get yourself familiar with the products that are offered.

Click the link below to learn more about the products (it’s just being updated and doesn’t include the new online marketing training course – the Masters Retreat.

EMPOWER NETWORK PRODUCT REVIEW

There are 2 ways that you can use this training.

# One
Use this training to promote your existing business, so that you can generate more traffic, more leads, and more sales (or recruits).  It’s powerful training and has more nuts and bolts material than most of the rubbish stuff out there.

# Two
Become an affiliate and earn extra income online  by promoting these products using an extremely simple marketing system.  Join our private Facebook group with hundreds of entrepreneurs, and access our private website with dozens of video tutorials to help you succeed in finally making money online!

source : http://www.empowernetwork.com/chrisandsusan/blog/the-three-cs-of-online-marketing-with-empower-network

The Laws of Online Recruiting Marketing

The Laws of Online Recruiting Marketing

The recruiting process on the internet is not unlike the process offline. You still must prospect, contact, present, follow up, get the decision, and train and duplicate.among other things.

So what are the 10 Laws?

1- The Law of Gain/Loss … You must stress in every communication what the prospect has to GAIN from your offer, or what they will LOSE if they don’t act today.

2- The Law of Curiosity … Your goal in Internet recruiting is to initially create a sense of curiosity and build from there. There is no need to have a ton of information in your initial message.

3- The Law of Personalization … If you are going to be a SERIOUS recruiter on the net, you must get personal. You must include in your emails and special mailings, if at all possible, the name of the individual you are mailing to.  Why? There is a 10 times greater chance of them opening it up if you have their name on it then if not.

4- The Law of Automation … The successful internet recruiter will have automated their recruiting process for the most part, and increase their exposures ten fold. If you are not taking advantage of some of the automation software out on the net to increase your productivity, you are wasting time. You must use auto responders to follow up with your folks.

5- The Law of Impact … Your recruiting efforts must not just Inform, but Impact. What is impact on the net? It is where you create an “I can relate to that” mindset, an “I never thought of that ” mindset, or an “I can’t let this happen to me” focus that just “hits them” when they read your message. The Most Powerful way to impact folks is with a probing question that draws them to your message and disturbs them. It’s called Recruiting Magne-TechsT.

6- The Law of Trust … You must develop a trust with your prospects over time. Trust MUST be there for your prospect to move forward in the process. How do you create trust? With additional exposures, and also asking questions about the person and his/her family once they respond to your initial communication.

7- The Law of Follow Up … In Network Marketing, online and offline, The Fortune is in the Follow Up. If you are going to be successful on the net, you must follow up with your interested prospects. Would you discover a gold mine and not finish the digging? It is the same concept. The more you follow up, the more your check will go up! How do you follow up? With auto responders, a system that can be duplicated, additional information, and a call to action each communication.

8- The Law of Visibility … The More Visible you are on the net, in the search engines, ezines, emailings, classifieds, chat rooms, forums, and other exposure vehicles, the Less you will have to worry about a weak paycheck. You MUST be visible on the internet. Your company probably will do what they need to do to get exposure, but so must you. If you build it, they WON’T come. Unless they know about you keep your name out there and keep your message visible.

9- The Law of Multiple Steps … You must use a Multi-Step process to recruit on the internet. The average person who responds to your offer will have something in common with all of the other folks who respond. The folks on the net you want to recruit are notoriousfor being “click happy” and impatient. How do you get past that? Short bursts of information. If you create a ‘trail’ that folks can follow and cyber walk down, and give them a step-by-step process to follow, you will have a much higher chance of recruiting someone.

10- The Law of All … You must do it all on the internet to recruit – classifieds, ezine ads, search engines, forums, newsgroup, (be careful with these as they are a different recruiting process), bulletin boards, email, website, plus more. Why? You never know who is looking, and never know who would be more focused on search engines than ezine ads.  ALL stands for Accessing Limitless Leads – and if you do it ALL, you will end up
with it all!


Source : http://learnaboutus.com/network_marketing.html

Exceptional Customer Service Loyalty

Creating Customer Loyalty using Exceptional Customer Service

Customer loyalty can easily be created using some very simple techniques. Many of us are creatures of habit – and I mean that in a nice way – and one of the lessons I learned with my business is that a little goes a long way.

Here’s a little known fact in the business world, offline and online; 80% of your business will come from 20% of your customers. You learn early on, you can’t be everything for everyone and you will not please everyone, but you better make sure you are pleasing that 20% of your loyal customers.

If done correctly, that 20% of your customer base will continue to come back and purchase your products and services over and over. They have had a great experience with your business and look to you as a credible and trusted source.

Keeping Your Customers Coming Back
How to keep them coming back for more? This is done by creating exceptional customer service. I do not mean an automated thank you email sent to them after an order was placed; I’m talking about a full-on premium customer service campaign.

Here are just a few things I have done with my customers that have worked well for me:

• If you are selling physical products, place a written thank you note with the order.
• Do a follow-up email once the order has been received to see if they were pleased with their product or service.
• Offer special discounts to your repeat customers not available to the general public.
• Send out birthday and holiday cards
• Offer a complimentary product or service
• Create amazing rapport by answering customer emails and phone calls immediately

The list can be as elaborate as you want it to be.

Some Questions to Ask Yourself When Creating Your Exceptional Customer Service Plan.

• What has it taken to impress YOU in relation to great customer service?
• What has been your experience in the past with businesses you’ve purchased from?
• What has made one business stand out in the crowd from others in the same industry?
• What are your opinions about great customer service?

Answer these questions and then create your plan. You don’t need to be a five star business to give five star service.

Now turn around and implement these techniques with your business. 

Source : http://learnaboutus.com/customer_loyalty.html

10 Thing Sales People Need

10 Thing Sales People Need

Know About C-Level Decision Makers Selling to high-level decision makers is challenging at the best of times. However, it can be easier if you understand a few business principles.

C-level decision makers are paid to improve their business results. Regardless of how the media portrays these executives, their primary concern is to improve their business. This includes increasing sales, market share, customer loyalty; reducing costs, errors, or employee turnover; improving productivity, employee engagement, customer service, etc.

How does your product, service or solution address one of these issues?

C-level decision makers deal with changing priorities. Improving customer engagement may be a top priority today but tomorrow that executive may be faced with cutting $250,000 in expenses. That means they sometimes go cold after expressing initial interest in your solution.

Do you have a strategy in place to keep your solution current?

C-level decision makersare extremely busy. The average executive arrives early in the morning and stays late into the evening. They get dozens of calls every day, receive too many emails, and attend too many meetings. This means that you need to maximize every minute you have when you connect with them. This applies to telephone conversations and face-to-face meetings.

Do you know EXACTLY what to say when you connect with these individuals?

C-level decision makersrely on others. Contrary to popular belief, these high-ranking big-wigs seldom make decisions on their own. They often defer to other people on their team and ask for feedback from peers and/or subordinates. This means you need to involve these people in your conversations and include them in the decision making process.

Do you have the ability to finesse this?

C-level decision makers dont like to make mistakes. A major mistake can affect an executives reputation in their company. This affects the decision-making process which means you need to uncover their risk factor during your conversations.

How will you reduce your prospects risk factor?

C-level decision makers have big egos. Most executives have a healthy ego which is one of the things that helped them achieve their status in the company. This means that you need to be very confident in your own abilities when selling to these individuals. Dont back down when you are challenged. In fact, doing so could cost you the business because C-level execs want to deal with people who believe in what they do.

Are you confident enough to deal directly with C-level executives?

C-level decision makers spend the bulk of their day in meetings.The next time you are in the office, watch an executive. Chances are you will see them dashing from meeting to meeting. Your prospects are in the same position. They arent sitting at their desk waiting for you to call them.

Are you persistent in your efforts to connect with these individuals?

C-level decision makers have at least 40 hours of work on their desk at any given time. Several executives I know have expressed these sentiment, I will never get caught up or Just when I think I cant get busier, I do or I never call a sales person back because I already have too much on my plate. you need to give these individuals an extremely good reason to meet with you or take your call.

Is your approach effective?

C-level decision makers receive upwards of 150 emails every day. Many sales people use email as their major form of correspondence and it can be ineffective because most C-level decision makers simply dont have time to respond to every email. A Managing Director once told me that he prefers telephone correspondence because he simply cant get to every email, even when he wants to.

Do you use a variety of strategies to connect with C-level decision makers?

C-level decision makers think big picture.Stop focusing on your product or your company and start looking at the big picture of your prospects business. Most C-level execs dont get bogged down in the little details of their businessthey pay others to take care of the details. I once met with the President of a $125 million company and made the mistake of asking her questions about front-line execution instead of top-level strategic issues.

Source: http://www.articlecity.com/articles/business_and_finance/article_16064.shtml

Online Business for Starters

Online Business for Starters

As a business owner, you plan to take your business into another level. You always dream of having several branches to reach more people, expansion is a bright idea but the cost may be too expensive. Now you can expand and share your service and product into a bigger market, why not take your business globally?

Having an online business allows you to reach your target audience easily, communicating is faster and there is a great possibility to catch more clients. This is a cheaper way of expanding your business, hassle free and no need to build a new office. Sounds easy but how will you start?

A business owner must know how to do internet marketing. If you are a busy person who does it have time to take a short course regarding online business and internet marketing, you can simply take online coaching and training product which means you can learn in your own free time. It basically teaches how to leverage the internet marketing. Its about making things easier and simpler, you do more and more with less and less. More profits, more income with less effort, less investment and less time. With this type of technique, a business owner can be rich in no time.

Once you have an online business, it is important that you keep in touch with your visitors and turn them into a client. Follow - ups is necessary, through emails you can tell them directly about your service, its advantages and why they need it. Who knows, they might be interested with what you offer or refer you to other people. Why emails? Because millions of people go online and check their emails everyday. For starters, this can be complicated, there are a lot of things that need to be done and sending emails everyday can be tiring. No worries because there are companies that help starters in managing their business.

Although some of them may be strict, not everyone can be accepted, they do this to protect their integrity. Applicants must be qualified or referred. Once accepted, they provide virtual office, complete with business tools, training and technical support. There are also business coaches who have a wide experience and vast knowledge when it comes to business. They will lead you to the road of success. This is specially designed to guide and help those who have an online business to become successful regardless of their education and background in business.

Source : http://www.articlecity.com/articles/online_business/article_8590.shtml

Internal Controls in Accounting

Internal Controls in Accounting

Internal control is an accounting and auditing term, used primarily to denote the systems designed to help the organization achieve its goals and objectives, by making sure the various structural components of the organization such as hierarchy, management information systems, human resources and the flow of information remains functioning according to established protocol. Another important function of internal control is to minimize the incidence of fraud and mismanagement and to protect the property of the organization, both physical (goods, machinery) and intangible (goodwill, brand name).

Accounting is a system of record keeping and data reporting, however, this data must be checked and re-checked before it can become part of the books of accounts, as they reflect the financial position of the organization to both, the management and the investors. Internal controls ensure that any deviation or error in the information flow is immediately identified and suitable steps taken for its rectification.

Internal control has been defined by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) as a process, effected by an entity's board of directors, management and other personnel. This process is designed to provide reasonable assurance regarding the achievement of objectives in effectiveness and efficiency of operations, reliability of financial reporting, and compliance with applicable laws and regulations. The definition further explains internal control as:

➤ Internal control is a process. It is a means to an end, not an end in itself.
➤ Internal control is not merely documented by policy manuals and forms. Rather, it is put in by people at every level of an organization.
➤ Internal control can provide only reasonable assurance, not absolute assurance, to an entity's management and board.
➤ Internal control is geared to the achievement of objectives in one or more separate but overlapping categories.

There are many statutory requirements that have to be fulfilled by companies worldwide. Accounting standards and controls are some of the essential compliances that not only help the companies manage their finances well, but also help them to keep track of liabilities, duties and taxes. The laws regarding internal controls in public corporations are especially stringent due to the fact that public money and the common man's interest is to be safeguarded with the help of such controls.resource: http://www.buzzle.com/articles/internal-controls-in-accounting.html

On Site SEO Techniques

Having looked at Off site Search Engine Optimization Techniques I’ll now turn my attention to examining some of the factors you might like to keep in mind as you build your blog – (or Onsite techniques – things you do on your blog that help build a higher ranking). As with all SEO techniques there are many of these and a lot of speculation around all of them so let me touch on as many as I can:


1. Keyword Rich Content – identify a few keywords for your article that you’re hoping will get indexed highly by Google. Don’t pick too many but consider the questions

• How do I want people to find this post in Search Engines?
• What will they type into Google if they want information on the topic you’re writing?
• How would I find information on this topic in the Search Engines?
• What results come up when I do plug these keywords into Google?
• What other keywords are other sites using?

The answer to these questions will give you a hint as to what words you’ll want to see repeated throughout your article a number of times.
These keywords will need to be the most common words used in your article. Use them in some or all of the following ways:

• Keywords in post and page titles
• Keywords in URL of page
• Keywords in outbound links
• Keywords in bold tags (try do it at least once)
• Keywords in heading tags (there is debate over exactly how to use them but it’s generally accepted that h1 tags are important and that h2, h3, h4 etc tags also have an impact. Having said that I’ve seen some pages rank very well in search engines without using heading tags.
• Keywords in image alt tags
• Keywords in the general throughout the text of your post – but especially early on in the first few sentences
• Keywords in meta tags

2. Themed sites - One of the growing theories of SEO is that you are more likely to rank well if you have a substantial amount of pages on a similar theme.

3. Site Design – Search Engines like well laid out, well coded and easily to navigate sites. Make sure your pages validate (I need to work more on this) and that they are viewable on all major browsers. Search Engines don’t tend to like too much Flash, Frames or Java Script in your site – keep it simple and clean and their robots will index your site a lot faster and more accurately.

4. Interlink your Site – The way Search Engines index your blog is to send little robot crawlers to your site to track what you’ve written and follow the links. Make it easier for them to get around your blog by using internal linking wisely.

5. Update regularly – The more you update your blog the more often Search Engines will send their crawlers to your site to index it.

6. Outbound Links – There is debate over how SEs treat outbound links from your blog. I’m in the camp who believe that relevant outbound links enhance your site’s ranking in search engines.

7. Choose your domain name wisely – there are numerous factors to keep in mind when selecting a domain name. For one you might like to include your keyword in it if possible. Secondly you should do a little research to see if someone else has previously used the domain.

8. Register your Domain for a Lengthy Period – a recent patent by Google indicates that it now looks at the length of your domain’s registration in ranking it.

9. One topic per post – the more tightly focused the theme of a page the better when Search Engines come to rank it. Sometimes you might find yourself writing long posts that end up covering a number of different topics. They might relate loosely but if search engine ranking is what you’re after it could be better to break up your post into smaller more focused pieces.

10. Write optimal length posts – there is some thought going around the Search Engine Optimization community that pages that are too short can get passed over for high rankings. I try to keep posts at least 250 words. Of course there are some posts on my blogs that are shorter, but if I’m writing a post that I want to rank well I try to give it some meatiness in terms of length.

11. Avoid Duplicate content – Google warns publishers in its guidelines about having the same content on multiple pages. This goes for both multiple pages that you own but also pages that others own. This is because a tactic of spammers is often to reproduce content on many pages and/or to steel content from other sites.

12. Ping – services like Pingomatic (there are numerous others too) will ping a variety of websites for you to notify them that you’ve updated. In doing so you’ll also be letting search engines know that you’ve updated which will trigger their robots to come visit your blog.

13. Submit your RSS to MyYahoo – submitting your RSS feed to MyYahoo seems to help with getting indexed on Yahoo.

14. Quantities of Content – I always get into trouble when I write about having lots of content – but I think its true that bigger sites tend to rank better than smaller sites – whilst it is possible to rank highly with a small site – it’s probably not the norm.. Search Engines will see your site as more comprehensive the more content you have.

15. Submit to Search Engines – You can do all the best onsite SEO strategies in the world and still get no where because the Search Engines have not found you to start with. Each search engine has a way of letting it know about your site – submit your URL to be included in the index.

Source: http://blog.grandis.web.id/2011/06/on-site-seo-techniques.html